About Us   No Risk...Big Reward. Zipcode Target Marketing (ZTM) will amp up your service department revenue more quickly and drastically than any other marketing plan. On our program, dealers experience an increase in traffic from not only existing customers but also new customers who are driving their product but have never done business with them.  Dealers on our program recoup their marketing investment in the early stages and profit from ongoing above average service department revenue. With our written guarantee, there’s literally no risk in trying our proven results program. You simply can’t afford not to. Allow us to show you hundreds of dealerships’ remarkable results-in black and white-to support our claims.   In today’s sluggish economy, fixed operations are the backbone of a dealership; compensating for a dip in front end sales.  The service department is exactly where dealers should focus their resources to quickly get the greatest return on their investment.   At this juncture, advertising dollars cannot revive the new car market.  But they can win service market share, a booming industry, evidenced by aftermarket shops popping up on every street corner.  Since consumers are holding onto their cars well beyond the warranty period...now is the most opportune time to market your parts and service departments!   Our program will keep your existing customers loyal to your dealership, fight customer defection to aftermarket providers, and arm your service advisors with the necessary tools to up-sell and cross-sell like never before.   If you wish to generate more customer pay revenue in the parts and service department, increase all types of service traffic and frequency, and cultivate the customer relationship from regular service customer to repeat lifetime buyer, look to us.  ZTM is the number one customer pay retention and retrieval program in the automotive industry!  Still not convinced?  Just ask any of our hundreds of satisfied dealers currently using the program.   Service Checkbooks...Our Signature. ZTM’s Service Checkbook program is comprised of service discount vouchers redeemable for parts & service at your dealership. The program is valid for 18 months and allows customers the choice of services on their time schedule. From initial design to final production, ZTM produces the highest quality mailing materials; which in turn generates the highest response rates and quality leads.   The Leaving is the Hardest Part. One of the biggest problems dealers face today is customer defection. Dealers are losing valuable service department revenue to aftermarket providers like Jiffy Lube and Pep Boys at alarming rates. In fact, there are over 32 aftermarket service providers for each new car dealer!   The mass exodus, in large part, is due to the fact that consumers perceive the dealership service departments to be too expensive. If dealers don’t focus on: customer-perceived value through savings vouchers like ZTM’s Service Checkbooks, customer retention, and relationship building, they will continue to lose service department market share, revenue and ultimately...new car sales.   Dealers’ service departments play a crucial role in retaining customers.  In fact, 72% of customers who service their car at the dealership will buy their next car from that same dealer.  The service department experience is so important, it even influences whether or not a customer will stay with a manufacturer.   Current Customers are Your Best Source of Future Business. ZTM’s SMART Analysis identifies the dealers’ market area by using historical data in the Dealers’ Management System.  We obtain the information through customer records, sales records, & service records.  We target: Recent Customers (Activity within the last 6 months); Inactive Customers (Activity within 6 - 18 months); Lost Customers:  (Activity within 18 - 36 months) and Potential Customers: (No history in dealership but owns make.)   Most direct mail companies mail to consumers within a certain radius of the dealership. Our strategy is much more sophisticated and strategic. Our geo-mapping system pinpoints where your most profitable customers reside and zeroes in on those zip codes. Dealers are always shocked at the number of no history customers our program pulls into their dealership. With 72% of consumers buying where they service, imagine the added value your sales department will receive from these no history customers.   Why One Time Offers Just Don’t Cut It. The "one time offer" or "one service offer" approach falls on deaf ears if it is not relevant to the consumer at that exact moment in time. The freedom to choose when and what to service vastly increases the response rate, dollars per RO as well as customer satisfaction. Our Service Check Program offers a variety of savings & services over a lengthy 18 month period, setting the stage for an ongoing service relationship.   If You Can’t Effectively Assess Your Advertising Campaigns, Stop Advertising! ZTM Provides in-depth customized reporting.  We provide 7 standard reports and 16 customizable reports in email format to your management team.  Campaigns are so successful, we want to share the good news with you! All claims of revenue are directly traceable to our program.  We do not take credit for revenues unless the customer has presented our product upon each visit.   Aim to Please After redeeming Service Checks, customers walk away feeling like they got a savings not a beating. Our savvy marketing program - backed by hundreds of thousands of dollars in research and technology - heightens customer satisfaction and loyalty to never before seen levels.   Why We’re Different We’re not a list company, a printer, or direct marketer.  We are a results-driven automotive marketing & consulting firm. We specialize in the automotive industry exclusively. Our data is clean and accurate. We whittle away at the initial marketing list to effectively eliminate scores of records other direct marketing firms would include just to reach mailing quotas. (This is how we guarantee that we are reaching only those customers most likely to respond.) Our sophisticated reporting system allows your management team to assess exactly how well the program is working for you at all times. Most clients even use our customizable reports as a valuable management tool.   Timing is Everything Consumers are actively seeking and redeeming cost cutting offers now more than ever before. ZTM has invested ample research dollars to pinpoint the exact thresholds that motivate customers to act on your offer...and they will! It’s time you get with the program. Join more than 300 satisfied dealers currently enrolled. You’ve heard the expression..."You get what you pay for"? With ZTM, you get back what you pay for and so much more... in the form of service department revenue.