Zipcode Target Marketing (ZTM) will amp up your service department revenue more quickly and drastically than any other marketing plan.    On our program, dealers experience an increase in traffic from not only existing customers but also new customers who are driving their product but have never done business with them.  Dealers on our program recoup their marketing investment in the early stages and profit from ongoing above average service department revenue. With our written guarantee, there’s literally no risk in trying our proven results program. You simply can’t afford not to.

Current Customers are Your Best Source of Future Business.

ZTM’s SMART Analysis identifies the dealers’ market area by using historical data in the Dealers’ Management System.  We obtain the information through customer records, sales records, & service records.  We target: Recent Customers (Activity within the last 6 months); Inactive Customers (Activity within 6 - 18 months); Lost Customers:  (Activity within 18 - 36 months) and Potential Customers: (No history in dealership but owns make.)

Most direct mail companies mail to consumers within a certain radius of the dealership.  Our strategy is much more sophisticated and strategic.  Our geo-mapping system pinpoints where your most profitable customers reside and zeroes in on those zip codes.   Dealers are always shocked at the number of no history customers our program pulls into their dealership.  With 72% of consumers buying where they service, imagine the added value your sales department will receive from these no history customers.

Service Checkbooks…Our Signature.

ZTM’s Service Checkbook program is comprised of service discount vouchers redeemable for parts & service at your dealership.  The program is valid for 18 months and allows customers the choice of services on their time schedule.  From initial design to final production, ZTM produces the highest quality mailing materials; which in turn generates the highest response rates and quality leads.