Step 2: Service Checkbook Program     SERVICE CHECKBOOK PROGRAM   ZTM’s Service Checkbook Program targets fixed operations, which in today's market is becoming increasingly more valuable and a focal point in dealer operations. This program is designed for the post warranty periods and generates more "customer pay tickets" in the Parts and Service Department as well as maximizing profitability by increasing the service frequency.   The Service Checkbook Program is proving to be the best retention program in the industry. This campaign is designed for the customer whose vehicle is no longer covered by the manufacturer's warranty and is therefore far less likely to service with any dealer.   The Service Check Mailer includes the following:   • Premium Production Materials & Printing Processes. Scanners – By scanning a barcode it takes only 30-45 seconds to enter information. Entries can be performed during idle time. No software is required. Service Checkbook web-based reporting: Log in is quick and simple on WWW.ZIPCODESMARTREPORTS.COM ZTM’s Service Checkbook Program is comprised of service discount vouchers for Parts & Service. The program is valid for 18 months and allows customers the choice of services on their time schedule. The freedom to choose when and what to service vastly increases the response rate, dollars per R.O., as well as customer satisfaction. More importantly, the Service Checkbook Program provides the ability to track and evaluate the program’s performance, your ROI and much more.   We Set You Up for Success   Prior to mailing, ZTM conducts an on-site training program for management, service advisors, and cashiers to maximize the program’s effectiveness.   After the Service Checkbooks are mailed, we review reports with your Management Team on an ongoing regular basis.     Next Step: Zipcode Smart Reports